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Web Sites Design of a successful Web Site means establishing a clear informational hierarchy as well as adhearing to the designed graphic standard. Note that the client needs to be able to afford it as well.
Catalogs I have worked on 1 color to 4 color catalogs, spiral to perfect bindings. My design approach has always been from the end user's point of view: How do I find what I'm looking for? The key; information management
Newsletters Weekly, monthly, etc. Newsletters need to maintain a level of identity consistency but be ever evolving so as to retain reader interest.
Direct Mail With all direct mail you must "Stand Out". In a mere 15 seconds, you need to educate, motivate and initiate an action or fail. Design consistency with collateral pieces is important as well.
Tri-fold Mailers Again, life and death in 15 seconds. Tri-folds give you more control in the delivery of the first, second and third piece of information that the reader is presented with. As a designer, I can orchestrate the experience.
Booklets Booklets and manuals, like catalogs, need to satisfy the end user's requirements. I have worked on everything from software manuals to cookbooks conveying information through typography, illustration and photography.
Business Image Design of complete corporate identity packages from letterhead to tradeshow material..
Magazines My graphic experience has allowed me to work on everything from simple 1 color mailers to 4 color, 64 page magazines, handling all phases of concept development to production including all aspects of pre-press.

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